Augustus Media Accepted As Part Of Saudi Ministry Of Investment Ignite Program

Riyadh, Saudi Arabia –  Augustus Media is honored to announce its selection as a distinguished participant in the Saudi Ignite Program, which is a significant stride in the company’s mission to expand its presence and capabilities within the dynamic Kingdom of Saudi Arabia. 

The Ignite program focuses on fostering the growth of digital entertainment and media production, with a visionary goal to triple the size of   Saudi Arabia’s digital content market in the domains of gaming, audio, video, and advertising. 

With offices in Dubai, Riyadh, and Cairo, Augustus Media is a multi-award-winning Middle Eastern digital media firm dedicated to adapting and evolving with the ever-changing media landscape. The company boasts 6 million social media followers and engages with over 1 million monthly readers, through its popular applications, websites, social media platforms, and audio channels, including Lovin Dubai, Lovin Saudi, and Smashi. 

Augustus Media is a media powerhouse that has already established a substantial presence in Saudi Arabia since 2017, with the Lovin’ brand.  The brand shares the best of its city, informing using bitesize news, viral content, and community stories. Lovin is now present across 18 cities across the region including Lovin Saudi, Lovin Riyadh, Lovin Jeddah, and Lovin Neom, highlighting a testament to its dedication to connecting with communities throughout the Middle East. 

The partnership with the Ignite Program signifies a pivotal milestone for Augustus Media in realizing its commitment to modernizing the media landscape of Saudi Arabia. This collaboration will enable  Augustus Media’s expansion plans in KSA, further strengthening its presence and influence in the local media and entertainment industry.

Under the Ignite Program, Augustus Media will receive support in terms of equipment, infrastructure, training, and the relocation of its talented team as it strives to expand its state-of-the-art studios and train local Saudi talent. This partnership exemplifies the company’s unwavering belief in the potential of the Saudi Arabian media sector and its commitment to empowering local talent.

The collaboration between Augustus Media and Saudi Arabia’s  Ignite Program is a testament to the evolving landscape of the Saudi media industry and its integral role in shaping the economic future of the Kingdom. Augustus Media is eager to embark on this transformative journey, contributing to the growth of the media sector and the diversification of the Saudi Arabian economy.

We signed a framework agreement with Augustus, which seeks to become the preferred modern media company in the Arab world by providing innovative media communications and by delivering meaningful and valuable experiences. This cooperation comes to contribute to the realization of investment initiatives in the digital content sector.” 

Quote from Ignite via LinkedIn

“To be accepted as part of the Ignite program means a lot for us. We believed in having a modern media company in Saudi Arabia since the start. Our dealings with MISA, and SAGIA have always been excellent, we are very grateful for the support that we receive. The way the Ignite program has been structured, and carefully implemented, is a testament to the confidence all involved have in the Kingdom’s 2030 vision for the entertainment and content sector.”

Richard Fitzgerald, CEO & Founder of Augustus Media 


About Augustus Media  

Augustus Media is an award-winning Middle Eastern digital media company based in Dubai, Riyadh and Cairo, and has been designed to adapt and evolve to this perpetually changing media environment. 

Augustus Media caters to individuals seeking the finest experiences in life, guided by the mantra of “Lovin’ Your Life.” Smashi, designed for the driven, dreamers, and doers, offers a unique Middle Eastern streaming service focusing on business, technology, and culture. Smashi Sports falls as a vertical under Smashi which aims to make local sports more accessible across the region, supported with on-demand recordings.


About the Ministry of Investment

The ongoing transformation of Saudi Arabia under the Vision 2030 economic development and diversification plan is unlocking new investment opportunities at an unprecedented pace. The Ministry of Investment of Saudi Arabia (MISA) is facilitating access to these opportunities by developing a vibrant cross-government investment ecosystem, facilitated by Saudi Arabia’s National Investment Strategy.

Through a network of representative offices across the world, MISA partners with businesses of all scales and sizes—from startups to blue-chip multinationals—to help make investing in Saudi Arabia as simple as possible. MISA also plays a leading role in improving Saudi Arabia’s overall business environment by facilitating investment data across regions and sectors, creating investment incentives, spearheading business reforms, and opening up investment opportunities.

 For more information on MISA, please visit the website or connect with #MISA on Twitter @MISA and LinkedIn.


About Invest Saudi

Overseen by Saudi Arabia’s Ministry of Investment (MISA), Invest Saudi is the Kingdom’s investment attraction and promotion entity charged with communicating and facilitating investment opportunities.

Invest Saudi is the primary point of contact for foreign investors seeking information and assistance before, during, and after their entry into Saudi Arabia. It is committed to working in partnership with potential and current investors to make their investment journey a seamless experience.

For more information on Invest Saudi, please visit the website or connect with #InvestSaudi on Twitter and LinkedIn.

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