Augustus Media Expands Reach With New Partnerships with T-Pay, Daily Hunt & Visha App

Augustus Media’s Smashi, the business streaming service, has announced a strategic partnership with prominent regional mobile, TV, content and news aggregator applications. Through this collaboration, both brands Smashi and Lovin aim to offer a wide range of content, spanning from lifestyle to business. Augustus Media is proud to announce three partnerships this year. 

Smashi is a live streaming service from the heart of the Arab world, covering the most innovative products, services, and technologies changing our lives. Smashi is a mindset; it’s for the driven, the dreamers, and the doers. Smashi is accessible to its audiences across its official website, social media platforms, Android and Apple operating software along with TV applications. The brand consists of original shows, Snapchat shows and verticals ranging from crypto to style, offering the latest regional & international news impacting the MENA region.

Lovin is a local news and entertainment channel. Lovin shares the best of its city, informing using bitesize news, viral content, and community stories. Lovin’s mantra is simple: Lovin’ Your Life. Lovin is live across 16 countries and cities. 

“The media industry has inherently moved at a very fast pace, and now consumption and disruption trends are forever evolving. 

As a digital-first broadcasting and publishing business, working with innovative partners to ensure our content is consumed is a very important part of what we do. 

We are very pleased to be working with DailyHunt, Visha and T-Pay, all leaders in their categories, and are excited about the potential of both Lovin & Smashi growing on through these partnerships.” 

Richard Fitzgerald, CEO & Founder, Augustus Media


In partnership with regional aggregators, Smashi and Lovin will be launching with the following:


TPAY MOBILE is a full-service mobile payments platform that gives local and global digital service providers access to consumers across the Middle East, Africa, and Turkey. The partnership includes Orange, Vodafone, Etisalat, and Telecom Egypt, providing users with an easy and convenient way to subscribe to Smashi TV monthly and yearly packs using their phone numbers. Customers can choose from postpaid or prepaid plans, and with the added convenience of using their phone number as their subscription identifier, they can enjoy seamless access to Smashi’s exclusive content. 

Daily Hunt 

Dailyhunt is an Indian content and news aggregator application that provides local language content in 14 Indian languages from multiple content providers. It has been recognized as the most downloaded app in the MENA region, due to its multiple genre viewership. In line with the partnership, with the Lovin brand the site will be able to provide even more personalized and relevant content to its users. Using cutting-edge technology and RSS feed, Lovin lifestyle content will be accessible and tailored to their interests and preferences, in the most relevant cities and categories.

Visha App 

Transsion Holdings has launched the Visha Player App, an innovative video platform that offers uninterrupted viewing of local video content without any ads, reaching 100M+ downloads worldwide. This smartphone, smart TV OS and content platform is driven by technology and innovation and have partnered with Smashi TV to distribute content globally. By putting its audience at the center of the complete TV experience, Visha App has become a leading player in the MENA region’s content space. This partnership will further enhance Visha’s content offerings and enable Smashi TV to become a part of a content library that caters to a large MENA audience.


About Augustus Media

Augustus Media is an award-winning Middle Eastern digital media company based in Dubai, Riyadh Cairo, and has been designed to adapt and evolve to this perpetually changing media environment. Across Lovin Dubai, Lovin Saudi and Smashi apps, websites, and social and audio platforms, Augustus Media have 6 million social media followers, with 1 million monthly readers and they reach every social media user in the UAE at least once per week. Lovin’ captures the best of the world around us: what we see, do, think, eat and drink. Lovin’s mantra is simple: Lovin’ Your Life. Smashi is a business, tech and culture streaming service from the Middle East, for the driven, the dreamers and the doers.

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